Date: November 4, 2011
Contact: Paul Golden 303-224-3514, firstname.lastname@example.org
DENVER—The National Endowment for Financial Education has been given a 2011 Award of Excellence from the Society for New Communications Research (SNCR) for its Spendster program. Spendster (www.spendster.org) is NEFE’s video-sharing website where people can confess their wasteful spending habits and purchases that have gotten out of control.
Dr. Nora Ganim Barnes, Ph.D, SNCR Senior Fellow and Research Chair (left) and Jennifer McClure, SNCR President and Founder (right) present NEFE’s Lauren Burke (center) with the 2011 Award of Excellence.
"NEFE continually experiments with ways to educate consumers on how they can better manage their money through relevant situations, and Spendster is a prime example of that," says Lauren Burke of NEFE. "We are pleased SNCR recognized Spendster with its social marketing award."
The prestigious awards program honors individuals and organizations that are pioneering the use of social media and Internet communications technologies. Burke accepted the Award of Excellence on behalf of NEFE at the 6th Annual SNCR Symposium and Awards Gala held at Harvard University’s Faculty Club on Nov. 4, 2011.
"We are honored to recognize NEFE and Spendster through this awards program," says SNCR Senior Fellow Paul Gillin, chair of the SNCR Excellence Awards committee.
Award nominations were submitted as case studies, and reviewed by a panel of SNCR Fellows. In addition to the top award winners in each division and category, Commendations of Merit and Commendations of Excellence were presented to nearly 25 other organizations that submitted case studies in the awards program. In its six-year history, SNCR has honored nearly 200 organizations and individuals through this awards program. To read about the winning case studies, visit http://sncr.org.
Spendster allows people to share their purchases of regret and watch the spending confessions of others. The site provides tools to calculate how costly items, such as unopened DVDs and spotless coffee makers really are and how much could have been saved if that money were put to more productive use. To see videos and share a confession, visit www.spendster.org.
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.