Majority of Americans Resolve for Financial Well-Being in 2018

Nearly 7 in 10 Will Set Goals to Improve Finances

Date: January 2, 2018
Contact: Paul Golden 303-224-3514, [email protected]

DENVER—The latest issue of an annual survey on consumer expectations from the National Endowment for Financial Education (NEFE) finds over two thirds (69 percent) of U.S. adults will set a financial New Year’s resolution for 2018, a consistent indication that many Americans continue to focus on their financial health as much as their physical health.

The survey also finds that the majority of U.S. adults (53 percent) feel the current quality of their financial life is about what they expect it to be, with 18 percent saying it is better than expected. Regretfully nearly one in three (29 percent) rate the current quality of their financial life worse than they expect it to be. The survey was conducted online in December 2017 by Harris Poll on behalf of NEFE, among more than 2,100 U.S. adults.

“We continue to see a lot of anxiety about money. Three quarters of Americans say something causes them financial stress, and it’s the usual suspects of not saving enough and debt that are to blame,” says Ted Beck, president and CEO of NEFE. “Financial setbacks add to the distress. Almost two thirds (63 percent) experienced an unexpected expense in 2017. We have to change our mindset and realize that these expenses are not if they will happen, but when they will happen. An emergency savings, even a modest amount as a starting point, can alleviate uneasiness.”

Respondents in the NEFE survey cite the most common financial setbacks in 2017 as transportation issues (23 percent), housing repairs/maintenance (20 percent), and the inability to keep up with debt/falling behind on bill payments (16 percent). Additionally, the survey finds the top anticipated expenses in 2018 among U.S. adults will be paying off debt (40 percent), home improvement and maintenance (33 percent), and transportation-related expenses (32 percent).

Tips for Financial Success in 2018

Get debt under control. Take a hard, honest look at what you owe. Set a goal to reduce your debt load in 2018 by 5-10 percent. That might mean reducing impulse shopping. When you face temptation, delay the purchase and give yourself time to consider whether it’s a wise move that fits within your budget.

Save now and do so often. Preparing for unexpected events like medical emergencies can help reduce the financial impact of a life-changing event. Emergency savings can offset unexpected costs and help you get back on solid footing. A good rule of thumb is to have six to nine months of income set aside. That may seem out of reach so start with a smaller goal—even as little as $500. When it comes to saving, it’s also a smart idea to think long term. Review your long-term savings and ensure they are on target for your retirement plans.

Shop for better services. You may be surprised by how much you can save when you periodically shop for the most competitive rates on your recurring bills. Make a game out of shopping providers to find the best value on your insurance policies, cell phone plan, internet and utilities. Ask your providers about current rates and any promotions available to long-time, loyal customers. Then look at alternative providers to determine where you can trim some spending. Be sure to understand your current offering thoroughly so that you are comparing apples to apples.

Understand what’s behind your financial decisions. If you ever wonder why you feel good about spending money on vacations but avoid saving for retirement, the answer may lie in your unique values and how they influence your financial decision-making. Consider taking the LifeValues Quiz on to help understand how you spend your money.

For help getting finances in order in 2018, visit

Survey Methodology

Harris Poll® fielded the study on behalf of the National Endowment for Financial Education from December 7-11, 2017, via its Harris On Demand online omnibus service, interviewing 2,165 U.S. adults aged 18+. Data were weighted using propensity score weighting to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online. No estimates of theoretical sampling error can be calculated; a full methodology is available on


  • Paul Golden

    Media Relations Director

    Direct: 303-224-3514
    Cell: 303-918-3620
    [email protected]