Booth Assumes Board Leadership Role

NEFE Trustees Welcome Two New Members

Date: December 11, 2008

Contact: Paul Golden 303-224-3514, [email protected]

GREENWOOD VILLAGE, COLORADO—The board of trustees of the National Endowment for Financial Education (NEFE) has named Jackie Booth, Ph.D., of Orlando, Fla., as chairwoman, effective January, 2009. Booth joined the NEFE Board of Trustees in 2004. She currently serves as president of Paradox Learning Systems, Inc., a Florida-based curriculum development firm that produces educational materials for teachers, students, parents and the general public. She co-founded Paradox Learning Systems in 1997.

Additionally, the NEFE Board of Trustees has appointed two new individuals to serve on the leadership assembly. Pip Coburn and Alexander Gonzalez, Ph.D., recently joined the board, whose 16 members each serve for three years.

"Mr. Coburn’s and Dr. Gonzalez’s knowledge of business, academic and nonprofit management add a great deal of expertise to NEFE’s already diverse board,” said Ted Beck, president and CEO of NEFE.

Pip Coburn

Pip Coburn, founder and CEO of Coburn Ventures, is an expert on technology as it relates to consumer habits. At global financial services firm UBS, where he was managing director, Coburn watched companies struggle with one simple question: “Who are our customers?”

"Most of the companies couldn’t have told us what their end users really wanted if we’d asked,” he writes in his book, The Change Function: Why Some Technologies Take Off and Others Crash and Burn (2005). That experience led Coburn to explore how consumers adopt technology.

In addition to his book, he’s written more than 300 weekly reports about technology investing, managing change and other topics. Prior to UBS, Coburn was a senior vice president at Lynch & Mayer Inc., a New York-based institutional money management firm. He received his MBA from the Wharton School at the University of Pennsylvania and a Bachelor of Arts degree from Brown University.

"The main reason I was interested in joining the NEFE board is the mission,” said Coburn. “A concurrent conviction of mine is that the health of the financial system is as critical as anything else to the health of the many people on our planet. There is so much room for improving the lives of people in our nation and our world if we can make financial education accessible, easy, engaging, friendly, undaunting and thereby powerful.”

Alexander Gonzalez

California State University (CSU), Sacramento, President Alexander Gonzalez, Ph.D., leads a campus of 29,000 students in the nation’s largest university system. He brings vast experience and a career of community engagement to NEFE. During his previous service as president at CSU San Marcos, Gonzalez made sweeping changes, including initiating an athletics program and raising the money to fund it. At Sacramento State, he implemented his Destination 2010 initiative to help the campus become a premier metropolitan university.

Gonzalez was the first member of his family to go to college. He grew up in East Los Angeles with immigrant parents. His father maintained a disciplined household and made sure none of the six children got into trouble, he told the Sacramento Business Journal in a recent interview. After serving in the U.S. Air Force, Gonzalez graduated from Pomona College and earned a master’s degree and a doctorate at the University of California Santa Cruz. Community service also is a major part of Gonzalez’s resume. He serves on the boards of directors for Sutter Health, Pomona College, and the National Association of State Universities and Land-Grant Colleges. He previously was a member of President George W. Bush’s Commission on Educational Excellence for Hispanic Americans and chaired the Governing Board of the Hispanic Association of Universities and Colleges. His background and career in education give Gonzalez personal experience with the struggles of some of NEFE’s constituents.

"The current economic crisis has shown us the tremendous importance of financial education. In my 30 years as a professor and education leader, I have seen firsthand the impacts that financial decisions have on students’ ability to pursue their dreams. I look forward to helping NEFE educate the public and deliver its message,” said Gonzalez.



  • Paul Golden

    Media Relations Director

    Direct: 303-224-3514
    Cell: 303-918-3620
    [email protected]