National Directs Students Loan Coalition Promotes Financial Education of Students with NEFE's Help

NEFE's CashCourse Able to Reach a Larger Audience

Date: March 23, 2009

Contact: Paul Golden 303-224-3514, [email protected]

GREENWOOD VILLAGE, COLORADO—National Direct Student Loan Coalition (NDSLC) with help from the National Endowment for Financial Education (NEFE) is taking action against the lack of financial knowledge in college students by promoting CashCourse® to its member organizations. CashCourse, NEFE’s unbiased and noncommercial online financial education resource for students, is available free to all public and private nonprofit colleges and universities in the U.S. Since the CashCourse pilot launch in fall 2007, more than 200 schools across the country have signed up to use CashCourse.

“While there is a myriad of information available from various sources, finding clear, factual, and unbiased information can be a challenge,” stated Roberta Johnson, chair of NDSLC. “ That is why the National Direct Student Loan Coalition recommends CashCourse to our colleagues.”

Living away from the guidance of their parents during college is often a time when many students make unwise financial decisions due to lack of knowledge. Students also need financial tools for their transition to adulthood, including saving, investing, taxes and evaluating the financial aspects of job offers. Increasing concern over this issue has led to the joint effort between NEFE, organizations and universities to fill in the missing gaps of financial knowledge that many college students have.

“CashCourse offers a reliable resource to help young adults develop financial know-how,” said Ted Beck, president and CEO of the Colorado-based National Endowment for Financial Education. “Through attention to the needs of today’s college students, this program will help young adults gain the financial savvy necessary for the real world.”

CashCourse offers unbiased content with no advertising and no connections to commercial entities. Colleges and universities can brand the program with their own logos and decide independently where to place it in their Web sites. Any college department can initiate CashCourse, including financial aid and student affairs offices, and alumni associations.

“CashCourse is available as an institutional subscription only, rather than as a general access site, because universities are in a unique position not only to drive student usage to the Web site, but to serve as a trusted and credible source of information,” said Brent A. Neiser, CFP®, director of Strategic Programs and Alliances at NEFE.

Several NDSLC schools currently are using CashCourse, including Ball State University, Denison University, Iowa State University, Kansas State University, Piedmont College, Rutgers University, Suffolk University, University of California Berkeley and University of Colorado Boulder.

NEFE received input directly from college students to determine what information they would want to see. Representatives from the National Association of Student Financial Aid Administrators (NASFAA) also wrote or reviewed CashCourse content on financial aid.

“Based on our research, there are no other free, unaffiliated sites as comprehensive as ours,” explained Amy B. Hartenstine, project manager for CashCourse. “It’s one of a kind.”

For more information on CashCourse, visit

The National Direct Student Loan Coalition (NDSLC) is an alliance of schools participating in the Federal Direct Student Loan Program. NDSLC is the only organization solely devoted to representing the interests and concerns of direct lending institutions. Visit to learn more about NDSLC.



  • Paul Golden

    Media Relations Director

    Direct: 303-224-3514
    Cell: 303-918-3620
    [email protected]

  • Patricia (Pat) Seaman

    Senior Director of Marketing and Communications

    Direct: 303-224-3538
    [email protected]