NEFE, Jump$tart Stand Up for Financial Literacy Month 2014

Praises Three in Five Families That May Have Talked About Money This Week



Date: March 31, 2014

Contact: Paul Golden 303-224-3514, [email protected]

DENVER—The National Endowment for Financial Education (NEFE) and the Jump$tart Coalition announced today that it will join with its national and state partners in April to “Stand Up for Financial Literacy,” the theme for this year’s Financial Literacy Month.

A recent survey, conducted online by Harris Poll on behalf of NEFE and Jump$tart, finds that more than three in five families with kids under the age of 18 (62 percent) have talked about money matters within the past week. Financial Literacy Month highlights the programs, services and tools available to help parents have these conversations and help all Americans improve their own financial knowledge, skills and confidence.

In all, 84 percent of families with kids under the age of 18 have had financial discussions and more than half of those (56 percent) were initiated by kids asking questions about money. NEFE and Jump$tart encourage these discussions, as well as lifelong learning about personal finance.

“I find it deeply encouraging that children are engaging their parents in discussions about money,” says Ted Beck, president and CEO of the NEFE and chairman of the Jump$tart board. “Parents have proven influence when it comes to their children’s financial knowledge, attitudes and behaviors, and that conversations are regularly taking place within the home is very reassuring.”

“Helping families across the country improve their financial literacy is a big task, but we’ve made, and will continue to make, great strides forward by working collaboratively with our many and diverse partners this April and throughout the year,” adds Laura Levine, president and CEO of the Jump$tart Coalition for Personal Financial Literacy.

NEFE and Jump$tart encourage its partners to share plain-language resources with students, friends, family, coworkers and neighbors. The Financial Literacy Month campaign encourages individuals throughout the U.S. to take the time to think about and talk about their own money matters, and to take full advantage of resources designed to improve their financial literacy and well-being.

For tips on how parents can engage their children in conversations about money, visit www.smartaboutmoney.org.

About Jump$tart

The Jump$tart Coalition is a Washington, D.C.-based not-for-profit organization that seeks to improve the personal financial literacy of students in pre-kindergarten through college. It is a coalition of about 150 national organizations and a network of 49 affiliated state coalitions, which work individually, and collectively, to conduct and support financial education. Jump$tart is the original promoter of April as Financial Literacy Month. For more information about the Jump$tart Coalition, go to www.jumpstart.org or follow us on Twitter @NatlJumpstart.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Jump$tart and the National Endowment for Financial Education from March 12-14, 2014, among 2,022 adults ages 18 and older of whom 441 are parents of kids under 18. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, click here.

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Contacts

  • Paul Golden

    Media Relations Director

    Direct: 303-224-3514
    Cell: 303-918-3620
    [email protected]

  • Patricia (Pat) Seaman

    Senior Director of Marketing and Communications

    Direct: 303-224-3538
    [email protected]

Contacts

  • Paul Golden

    Media Relations Director

    Direct: 303-224-3514
    Cell: 303-918-3620
    [email protected]

  • Patricia (Pat) Seaman

    Senior Director of Marketing and Communications

    Direct: 303-224-3538
    [email protected]