Knowledge Influencers and Behavior Influencers are two broad categories of activities intended to impact individuals’ knowledge and behaviors.
Knowledge Influencers
Knowledge Influencers seek to bolster financial capability through strengthening financial knowledge and decision-making skills. It cannot, however, overcome access issues (which require policy or innovation).
A variety of engagements implemented with the purpose of increasing the individual’s overall financial knowledge and decision-making skill or to inform them about a specific, narrow topic.
There are two main types:
- Financial Education
- Financial Information and Tools